Immersive Graphics for London’s Optical Illusion Experience

Paradox Museum, the internationally recognised name in optical illusion attractions, set their sights on opening a flagship location in central London—directly opposite Harrods. Known for its surreal environments and interactive exhibits, Paradox needed a trusted print partner to help bring their visual concept to life with scale, precision and reliability. With tight timelines and a complex live site to navigate, Wallace Print was chosen to deliver a high-impact interior graphics solution from concept to completion.

About the Client (Paradox Museum)

Paradox Museum is a globally renowned immersive experience brand specialising in mind-bending, interactive exhibitions that play with perception and visual trickery. The London location, positioned in one of the capital’s most prestigious areas, needed to make a strong impression from day one—not just to visitors but to the press, influencers and stakeholders attending the museum’s official launch. The client required high-quality, durable wall and window graphics capable of capturing the museum’s bold visual identity while standing up to continuous footfall and photographic interactions.

The Brief / Challenge

Wallace Print was brought on board at the early stages of the London build. The challenge was twofold:

• Create striking, long-lasting wall and window graphics that enhanced the optical illusions within the space
• Deliver all print and install work to an immovable launch deadline, while coordinating with builders and multiple trades on a live construction site

Paradox required a turnkey solution—including consultation, material specification, print production, site visits and hands-on installation. The site was still under active construction with plastering, electricals, and ceiling works taking place simultaneously. Additionally, the museum team needed cost transparency, requesting a square metre rate for peace of mind and budget control.

Our Solution

From the outset, our goal was to take ownership of the visual execution so the Paradox team could focus on their launch strategy. One of our senior project managers immediately initiated a Zoom call with the museum’s creative and operations teams to establish trust and confidence. Our consultative approach helped the client understand the process, timelines, and available material options to achieve their goals.

Shortly after, we conducted an on-site meeting alongside our installation lead to assess the current condition of the venue and map out a detailed installation plan. Despite walls still being constructed and ceilings partially incomplete, we worked closely with the on-site build crew to coordinate installation zones, recommend wall preparation methods, and avoid rework.

To streamline procurement and avoid billing surprises, Wallace Print agreed a fixed square metre rate for the full job. This gave Paradox complete visibility over the final cost from the beginning—a major benefit in a fast-moving project with a hard deadline.

All wall graphics were printed in-house on our premium 7-year high-tack vinyl, finished with a matching protective laminate. This ensured a stunning, glare-resistant finish with excellent durability, ideal for the museum’s high-touch, photo-heavy environment. For window areas, we produced custom-fitted graphics to deliver branded impact from the street while maintaining interior cohesion.

The install took place over several days on a live building site, requiring careful coordination around other trades. Our installers completed detailed daily progress reports, flagging any issues immediately so they could be resolved without delay. This transparency gave the client peace of mind and helped avoid miscommunication between teams.

As opening day approached, the Paradox team submitted a last-minute request for additional window graphics and directional signage. Despite the tight timeline, we fulfilled these requests and installed them just hours before media day, ensuring everything looked perfect before the press arrived.

The Results

Wallace Print successfully transformed a raw building site into a visually immersive brand space worthy of Paradox’s international reputation. The graphic applications elevated the overall visitor experience, enhancing illusions while reinforcing the museum’s identity through cohesive environmental design.

Every wall wrap, window graphic, and directional sign was applied on time and to spec, with zero disruption to the broader launch effort. Our team’s adaptability, professionalism and deep knowledge of event graphics made a lasting impression on the client.

As a result of the successful delivery, Wallace Print remains Paradox Museum’s preferred print partner in London, providing seasonal updates and new exhibit graphics throughout the year.

“The Wallace Print team made the impossible feel effortless. From the initial call to final installation, they were proactive, transparent and completely reliable. The graphics exceeded expectations, and the entire process was smooth despite the challenges on site. We’ll continue to use Wallace Print for all future installations.”

Why Wallace Print?

At Wallace Print, we specialise in transforming spaces with precision graphics—especially when deadlines are tight and expectations are high. With decades of experience, fully in-house production and an expert installation team, we help brands like Paradox Museum create unforgettable visual experiences. Whether you’re opening a flagship attraction or refreshing an existing site, we deliver print that performs—on time, on brand, and on budget.

Need a print partner who delivers more than just graphics? Wallace Print supports immersive experiences and large-scale launches with the reliability and expertise global brands trust. Contact our team today for a tailored quote or site consultation.