Wallace Print Expands Production Capacity in 2011

Wallace Print Expands Production Capacity to Support Rising Demand in 2011

Wallace Print continued its strong upward trajectory in 2011 with a significant expansion of its large-format production capacity, responding to increasing demand from retail, commercial and agency clients nationwide. As the industry experienced a shift toward faster turnarounds, higher visual expectations and more complex campaign requirements, the company strengthened its infrastructure to ensure reliable delivery across a broader range of print applications.

The 2011 expansion was a pivotal milestone, reinforcing Wallace Print’s commitment to quality, consistency and operational agility at a time when print buyers required more from their production partners than ever before. By increasing internal efficiency and broadening capability, the business placed itself in a strong position to support sustained growth in the years that followed.

Gary Wallace: “A massive bonus is that this production fits inside our existing employees’ working week but generates overtime for them with the rapid exponential growth of this business. Every product is printed and cad cut in house with a separate team on standby ready to take care of the fulfilment and overnight deliveries to anywhere. – Next on the agenda is to target the retail sector and concentrate on the task of creating a full-on specific website; we have already begun this process.”

This article is part of the Wallace Print press archive and reflects activity from the year of publication.

Strengthening Large-Format Production and Workflow Efficiency

The 2011 expansion focused on core areas of the business that directly contributed to faster, smoother and more consistent output. As customer demand for high-quality large-format graphics increased, Wallace Print improved its workflow processes, reinforced pre-press capability and optimised production scheduling to handle greater complexity without compromising accuracy.

These improvements supported areas of the business that today form essential services, such as large format digital printing and direct-to-media printing. Although these services have evolved significantly since 2011, the roots of their current strength can be traced back to this period of investment and capacity growth.

The expansion also reinforced Wallace Print’s ability to handle projects across multiple materials, sizes and finishes—an important advantage as more clients sought diverse applications within single campaigns.

Supporting Retail Campaigns and Multi-Site Rollouts

Retail marketing was becoming increasingly dynamic in 2011, with greater pressure placed on campaign delivery times and the visual impact of promotional displays. Wallace Print’s expanded capacity enabled the business to support the growing demand for work that today sits within areas such as retail floor graphics and printed retail window displays.

These developments also improved the company’s ability to handle bespoke shapes and specialist finishing, helping clients achieve more detailed and visually engaging campaigns. Growth in this area supported the ongoing advancement of services including plotter cutting and print lamination, which remain important in creating durable, high-quality retail graphics.

By expanding internal capacity, Wallace Print offered a more responsive service during peak promotional periods, supporting multi-site brands that needed consistent, dependable print delivery across every store.

Advancing Finishing Capability and Material Processing

Improved workflow efficiency also strengthened the finishing department, enabling Wallace Print to handle a wider range of material types more effectively. These enhancements formed the foundation of what is now recognised as the company’s print finishing capability.

Advances were made in the studio as well, where artwork preparation processes became more refined. This contributed to what is now the artwork setup service, ensuring that customer-supplied files moved seamlessly into production.

A Foundation for Long-Term Strategic Growth

The 2011 expansion created a stable platform for future investment, enabling Wallace Print to strengthen in-house capability and prepare for the introduction of more advanced production technology. It also linked closely with developments which further transformed the company’s operational structure.

These early initiatives helped set the direction for Wallace Print’s future growth, contributing to the company’s long-term reputation for reliability, quality control and large-format production expertise.

To learn more about Wallace Print’s evolution, readers can visit the about us, which highlights the company’s values, history and production capability.

Original article: https://www.printweek.com/content/news/wallace-expands-with-acquisition-of-gwd-point-of-sale-division