Free Standing Display Unit (FSDU)

Free Standing Display Unit (FSDU)

Free Standing Display Units (FSDUs) are an extremely effective tool for in-store promotions and marketing campaigns. Free standing display units, typically made of cardboard, have become a popular independent retail display option. These cardboard display stands to combine functional product storage with personalised advertising spaces, allowing you to maximise space between or around shelves, cash registers, and counters. FSDUs are particularly useful for short-term promotional campaigns, allowing businesses to maximise available space while capturing customer attention.

  • Fast, easy assembly & removal – no tools required
  • All of our graphics are printed with premium eco-solvent inks
  • High-quality and custom printed to suit your needs
  • We are able to produce a single unit or accommodate large runs
If you require a bespoke size, material or want to stand out from the crowd, speak to our expert account managers on 01634 724772.


Free Standing Display Units, or FSDUs, are available in a variety of shapes and sizes to meet a variety of needs and purposes. Whether you need a counter-top display, a magazine holder, or a floor-standing unit, our team has the right materials and refined expertise to help you choose the best point of sale item for your specific needs.

There are options for both permanent and repositionable FSDUs, which are great for introducing a new product or informing customers about a promotion in your shop. Because FSDUs can be highly versatile, they are extremely popular and effective in high-traffic areas. For example, supermarkets and retail stores frequently use FSDUs throughout their establishments to advertise products or raise awareness about upcoming promotions.

Because each FSDU enquiry is unique, we will work with you to determine the most cost-effective and appropriate type of FSDU to meet your specific requirements. We will incorporate the required holes and tabs into the FSDU design and deliver it to you flat-packed to ensure no damage during transportation. These units’ assembly is simple and quick, eliminating the need for professional assistance during the construction process.


Custom free standing display units, designed to sell your products!

For retailers and businesses looking to promote their products and services effectively, free-standing display units (FSDUs) provide a number of advantages. Here are some of the key benefits:

  • Versatility: FSDUs are available in a variety of shapes, sizes, and designs, making them suitable for a wide range of products and retail environments. They are adaptable to specific branding elements, product dimensions, and promotional messages.
  • Enhanced visibility: Strategically placed FSDUs can draw attention to featured products or promotions, encouraging impulse purchases and increase sales. FSDUs’ eye-catching design and prominent positioning ensure that your products stand out.
  • Flexibility: Because FSDUs are easily movable and repositionable, you can change your displays to meet changing needs or promotions. Because of this adaptability, FSDUs are a cost-effective solution for companies that frequently update their product offerings or promotional campaigns.
  • Simple assembly: FSDUs are typically delivered flat-packed and can be assembled quickly without needing professional assistance. As a result, they are a viable and convenient option for businesses of all sizes.
  • Durability: High-quality FSDUs are built to last and are strong enough to withstand the wear and tear of a busy retail environment.
  • Space optimisation: FSDUs make good use of available floor space, allowing you to display your products without taking up valuable shelf or counter space. This is especially useful in smaller retail environments or when creating temporary displays for promotional events.
  • Improved customer experience: FSDUs can help guide customers through your shop and improve their overall shopping experience by providing clear and visually appealing information about your products and promotions.

About our production methods

Wallace Print uses high-quality materials and cutting-edge printing techniques to create point-of-purchase printed graphics, with a focus on Free Standing Display Units (FSDUs). These high-quality FSDUs are intended to be long-lasting, visually appealing, and extremely effective in promoting your products or services. While our standard FSDUs are designed for indoor use, we can also accommodate special requests for outdoor options, allowing you to make a bold statement in outdoor settings. Our team of experts is ready to walk you through the process of designing and fabricating customised FSDUs that will increase your brand’s visibility and effectively communicate important information to your target audience.

To learn more about our comprehensive floor graphic solutions and how we can help you improve the aesthetics of your space, please call 01634 724 772 or send an email to Let us collaborate to create visually stunning and effective floor graphics tailored to your requirements.

Need support designing your free-standing display units for your retail stores?

Wallace Print can assist you in creating captivating FSDUs that will engage your target audience. Our professionals can assist you with design and production, ensuring that your FSDU is visually appealing and effective in communicating your message. We use high-quality materials and cutting-edge printing techniques to create FSDUs that are durable, long-lasting, and versatile. Our team can help you achieve your goals with eye-catching Free Standing Display Units, whether you want to improve branding, display promotional offers, or showcase new products.

From concept, to fitting and installation of your FSDU

Wallace Print provides complete installation and fitting support for printed permanent floor vinyl. Our professional installers have extensive experience applying vinyl graphics to various surfaces, ensuring a seamless and long-lasting installation. To ensure the best results, we also conduct a thorough site survey in the area where the cut-to-shape floor vinyl will be installed. Furthermore, we use specialised tools and techniques to prepare the surface before installing the graphic, ensuring proper adhesion and longevity. Our team is proud of our attention to detail and dedication to safety, and we have all of the necessary certifications and insurance coverage to ensure a successful installation.

Complement your brand and products with in-store POS items.

While a free-standing display unit provides a ready-made solution designed to attract attention, it is critical to maintaining consistency with the overall design theme of your store. Configure your FSDU to maximise brand impact by choosing a design consistent with your brand identity and the products it will feature.

Additional information

Weight 0.8 kg


What is an FSDU?

An FSDU, or Free Standing Display Unit, is a self-contained retail display solution that can be used to exhibit and promote products, highlight exclusive deals, or generate interest in new product releases. These adaptable display units are strategically designed to catch shoppers' attention and can be customised to match your brand identity, messaging, and specific objectives. To effectively communicate your marketing messages and increase the likelihood of impulse purchases, FSDUs can be placed in high-traffic areas within a retail space, such as aisles, endcaps, or near checkout counters. FSDUs play an important role in increasing customer engagement and driving sales growth by incorporating eye-catching graphics and informative content.
Yes, in terms of size, shape, design, and branding, FSDUs are highly customizable. They can be customised to match your brand identity, specific products, or promotional campaigns, ensuring a consistent and impactful visual presence.
FSDUs are normally manufactured using sturdy, lightweight materials like cardboard, corrugated plastic, or foam boards. The material used is frequently determined by factors such as durability, budget, and the intended purpose of the display.
FSDUs placed strategically can draw customer attention to featured products, encourage impulse purchases, and increase overall sales. Their attention-grabbing design and prominent positioning set your products apart from the competition, creating a memorable shopping experience.
Yes, because they can be easily assembled, repositioned, or disassembled as needed, FSDUs are an excellent solution for temporary promotions or seasonal campaigns. Because of their adaptability, they are a cost-effective option for businesses with constantly changing promotional needs.


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The only print partner for Free Standing Display Unit (FSDU) you'll ever need!

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A customer focused approach is at the heart of our business. With such diverse requests from multiple customers our service is at the forefront of delivering a quality job on time, every time.

Print services we provide...

  • Print Design Services
  • Digital Printing
  • Print Finishing
  • Print Installation
  • Print Management
  • Trade Printing

Large format printing & installing experts.

We have an in house professional installation team that will come and carry out any necessary site surveys and provide you with experienced advice should you have any questions. Once printed and finished they will fit your product in a timely manner to the highest standard.

Our 4 stage process for printed POS products

We decided to develop a simple 4 stage process to assist you through the purchasing of your POS displays. Whether your requirement is for a single unit or multiple quantities across various locations, we understand that all printing projects can seem daunting or overwhelming. There are many variables to consider, from choosing the correct material to the options you have during the finishing process that will ensure the longevity of our POS products. Our aim is to guide you from your initial enquiry to seamless installation.

Our initial check is to make sure that we have the correct material for the POS display to suit your location and environment. We then would encourage you to have one of our install experts carry out a comprehensive site survey on the area that you plan to have your point-of-sale products displayed in.

Once the site survey has been completed our install team will pass on the accurate dimensions to you and our studio team. This will allow you to create or annotate your artwork to the correct sizes minimising any issues you may have with the resolution of your image or design. 

The artwork is then passed on to our studio team who will be able to solve any problems or answer any questions that you have. They will send you a proof and work with you to make sure that you are completely happy with what the artwork will look like before being sent down to print.

The artwork is sent down to one of our large format, state of the art printers. All of our point of sale products are digitally printed on the most efficient settings that use premium eco-solvent inks. 

The printed pos displays are then passed through to our finishing team who will cut, laminate (if required) and add the final touches to your completed product. We have the capacity to meet any extra needs with the 1,160 sqm print workshop space.

The final stage of the process is to assemble or install your point of sale display or single POS products on the arranged time and date that you require. Your dedicated sales manager will schedule either a delivery or installation team will safely transport your POS products to the site of install and complete the installation in a precise and timely manner to make sure that the point of sale display looks it’s best and meets your expectations.

Our team are equipped with the latest tools and most up to date safety certifications and accreditations such as CSCS, IPAF and PASMA and Wallace Print holds a 10m Allianz public liability insurance to adhere to your safety requirements.

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Get in touch via our contact form to find out more about how Wallace Print can help you transform your retail space with our printed POS items. Our expert account managers are on hand to provide advice, quotes, and assistance – however and wherever you need it.

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