Maslows Kensington

Wallace Print recently supplied and installed Contravision window graphics across two floors of Maslows’ new location on Kensington High Street. The graphics were designed to create a strong, full-colour presence from the street while maintaining visibility through the glazing for the people working inside.

With the building positioned on one of London’s busiest and most tightly regulated streets, the installation required much more than print production.

Client / Agency	Maslows Kensington
Location	Kensington High Street, London
Project Type	Contravision window graphics, new commercial building
Scale	Ground floor and first floor glazing across a prominent corner building
Timeline	Two-phase installation: one permitted day (ground floor), one overnight road closure (first floor)
Key Services	Site Survey, Full-Size Sampling, Contravision Production, Scaffold Tower Install, Road Closure, with High Level access and Traffic Management, Parking Bay Suspension, Council Liaison

“OMG it looks so cute. I am so happy to see my design up.”

— Maslows Designer, on seeing the completed installation

About The Project

Maslows were preparing to open their new House on Kensington High Street. Private offices, shared workspaces, fitness studios, bespoke meeting rooms, bars and restaurants across multiple floors of a new corner building on one of central London’s most trafficked roads.

They needed the building to communicate the opening before the doors were open. Large glazed windows on the ground and first floors gave them the surface. Contravision gave them full-colour external graphics without blocking the view from inside for the people who would be working there. What the location also gave them was a significant access problem. Kensington High Street is subject to strict access and permit requirements.

Reaching the first floor windows from the carriageway under a managed road closure, overnight, was as much a part of this project as the print production. Wallace Print managed both.

The Brief

Apply Contravision window graphics across two floors of glazing on a new build on Kensington High Street, ahead of a spring opening. Graphics to be fully visible to pedestrians and passing traffic from outside, with a clear view through the glass maintained for occupants inside. Material specified to perform for up to three years under normal conditions.

Ground floor access required a scaffold tower, street permits, parking bay suspensions and pedestrian management. First floor access could not use pavement-based equipment under the regulations applicable to that stretch of road. It required a partial road closure, traffic management and an overnight working window coordinated with the council and a specialist access provider.

Why Contravision

Contravision is perforated vinyl. From outside, the printed surface reads as a solid full-colour image. From inside, the perforations allow a view through the glass. The balance between those two outcomes is controlled by the transparency ratio.

Wallace Print recommended 70/30, weighted toward external impact. At that ratio the graphics read clearly at street level, with full colour and good contrast in varying light conditions. From inside, the view through the glass remains usable, which matters for a venue whose offer is built around productive, well-designed workspace. The recommendation was confirmed after full-size samples were reviewed on site before production began.

Phase One: Ground Floor

A full site survey was carried out first. Window dimensions supplied by the client were verified on site, with each opening checked for frame condition and cleaning requirements before artwork was scaled to fit. The ground floor installation used a 6-metre scaffold tower brought in under permit. Parking bay suspensions and pedestrian management were in place for a single controlled day. Windows were cleaned, panels applied and the installation signed off on completion.

Phase Two: First Floor

The first floor required a different approach entirely. Regulations on this stretch of Kensington High Street do not permit access vehicles on the pavement adjacent to the building. Reaching the first floor windows meant positioning equipment on the road, under a partial road closure, with traffic management in place and an overnight installation window arranged to minimise disruption to the surrounding area.

Wallace Print worked with L&N Platforms on the access solution. Their team provided a long-boom high-reach cherry picker with an on-board operator, positioned in a controlled road closure with reach across all first floor windows in a single pass. The installation ran overnight. All panels were applied within the managed window. The road reopened on schedule.

The Outcome

Two floors of Contravision graphics applied to confirmed specification across a prominent corner building on Kensington High Street, completed across two planned phases with no overrun on either. Ground floor completed in a single permitted day. First floor installed overnight under managed road closure. Maslows had their building working for the opening campaign from the day installation completed, with graphics specified to run for up to three years under normal conditions.

Why Wallace Print

Access on a restricted central London street does not leave room for improvisation. The ground floor alone required permits, parking bay suspensions and pedestrian management. The first floor required a road closure, traffic management, an overnight working window and a specialist access provider, all confirmed and coordinated before a single panel was produced. Wallace Print managed the full scope: survey, sampling, production, council liaison, print installation and access coordination across both phases.

The two-phase approach was deliberate. Separating the ground and first floor installations kept each phase clean, reduced compounded risk on a constrained site and allowed both to be executed to programme. If your project involves restricted access, road closures or glazing that needs to work in both directions, explore our printed window graphics or contact the team at sales@wallaceprint.com or call 01634 724 772.