Retail banners command attention.
Printed retail banners are most commonly on display within shopping centres, highstreets, warehouses and events. Unlike a standard banner, they are large in size, very heavy and can reach a wider target audience. They will bring a presence to an otherwise unused space and create interest.
Whether it is internal or external, they are cleverly positioned to maximise exposure, this is particularly helpful for an advertising or marketing campaign. We can produce them to a size that can be hung from the ceiling all the way to the floor of a building or completely wrap around a building. For example, a shopping environment that has more than one floor, can accommodate printed retail banners hanging from each floor or have them fitted across large wide walls to grab the attention of shoppers.
Print on both sides to capture the audience from multiple directions.
A popular marketing strategy for an advertising campaign is printing graphics on to both sides of a banner. This is because the printed graphics will be seen from both directions, resulting in twice the impact than a single sided printed banner.
Often a retail banner will have the same graphics printed on both sides to ensure the marketing message is clear, however your printed retail banners can feature two different designs, to continue the important details on the opposite side.
Choose how you would like your printed retail banner finished.
The two most common finishing options that are chosen for retail banners are pole pockets, hem and eyelets. Both finishes work well with the weight of the banner and ensure that when they are fitted the retail banner looks their best. When banners are large it is important they are taught against what they are to be fitted to so that the graphics can be seen clearly and any text is flat enough to read clearly.
Pole pockets can be added to the top or bottom of your banner or both ends. This will depend on where they will be placed and how you would like them to look. Best suited to external locations or for very large or heavy banners as they are robust and will keep the banners in place.
Hems and eyelets are a more common choice of finish for banners as they allow you more freedom to choose where you would like to put your banners. They can be secured to nearly all types of wall, existing fences, staffolding and railings.
Can be printed on Mesh, PVC or a Vinyl material
It is important to us to get your printed retail banners right. Choosing the correct material for what you require is crucial, from the environment that the banner will be in to the finished look that you would like to achieve.
We have a wide range of vinyls, some clever mesh materials, and different grades of PVC that we can print your graphics on to create your banner. Retail banners typically need to have some movement in them due to their size, they should not be kept rigid nor should they be able to swing, but a little room to breathe will help with the longevity of the banner.
Benefits of having retail banners:
- Will bring life to an otherwise blank space
- Can inspire and influence your target audience
- Encourage people to find out more
- To advertise a product or a service
- Ensure that you stand out from your competitors
- Creating a unique opportunity for a strong brand presence
- Entice your target audience into store
We can do the installation for you.
Our professional in-house installation team is available to assist with any retail banners that need installing. They are highly experienced in carrying out site surveys and are able to advise the correct materials for surfaces that you wish to cover.