Wallace Print Invests in Flatbed Printing Technology in 2012

In 2012, Wallace Print invested in advanced flatbed printing technology to improve quality, material capability and workflow efficiency across large-format print.

Wallace Print continued its strategy of strengthening in-house production capability in 2012 with a major investment in advanced flatbed printing technology. This upgrade significantly improved the company’s ability to deliver high-quality large-format graphics, particularly on rigid substrates, and allowed for greater flexibility across retail, commercial, industrial and event-based applications.

The investment reflected an industry-wide shift towards faster turnaround expectations and the growing need for premium, durable print solutions. For Wallace Print, the new flatbed capability marked an important development in its long-term commitment to providing clients with sharper detail, improved colour consistency and more robust output options.

This article is part of the Wallace Print press archive and reflects activity from the year of publication.

Enhancing Print Quality and Material Capability

The introduction of the new flatbed platform in 2012 enabled Wallace Print to print directly onto a wide range of rigid materials at much higher quality than previous systems allowed. This was a key advantage for sectors requiring durable, precise graphics, especially for indoor retail, outdoor signage and commercial displays.

The technology investment helped strengthen areas of the business that now form essential production services, such as direct-to-media printing and large format digital printing. These capabilities benefited directly from the improved sharpness, adhesion and colour integrity provided by modern flatbed print systems.

The upgrade also supported the company’s ability to work with specialist materials, including foam boards, fluted plastics and composite panels—all of which demanded the accuracy and stability provided by high-performance flatbed platforms.

Supporting Retail, Commercial and POS Applications

Flatbed technology greatly expanded Wallace Print’s output options for retail environments, where both durability and precision are critical. The upgrade supported the type of product categories that now sit within retail graphics and POS displays areas where clarity and material compatibility are essential for long-lasting visuals.

The ability to print direct to rigid panels also streamlined production for multi-site rollouts. Clients needing consistent board graphics for national campaigns benefited from faster setup times and improved accuracy, reducing the margin for variation across large orders.

The investment also supported growth in fields such as exhibition printing, where high-impact panels and durable display elements are required for repeated use. With stronger print adhesion and improved surface quality, stand builders and marketing teams were able to rely on Wallace Print for both one-off installations and long-term display assets.

Improving Workflow Efficiency and Turnaround Times

In addition to elevating print quality, the new flatbed printer significantly enhanced workflow efficiency across the production floor. Jobs that previously required mounting, laminating or additional handling became more streamlined, supporting faster end-to-end delivery and reducing overall material waste.

Processes such as print lamination and CAD cutting were also improved through better alignment and more stable substrate handling. This resulted in cleaner edges, tighter tolerances and a more refined finish on both small-scale and large-format applications.

Combined with improved pre-press operations, the investment enabled Wallace Print to manage high-volume workloads more effectively, especially during peak campaign periods where speed and reliability were essential.

Stronger Reliability for Long-Term Projects

The 2012 investment not only supported immediate improvements but also laid the technical foundation for future expansion. As customer expectations evolved and print technology continued to advance, the flatbed platform enabled Wallace Print to stay ahead of industry standards and maintain its position as a dependable print partner.

This period complements the progression detailed in related archive releases such as Wallace Print Expands Production Capacity (2011) and Brings Services In-House (2011). Together, these developments mark a multi-year phase of operational enhancement that strengthened the business’s long-term capability.

Readers interested in exploring Wallace Print’s broader history and approach can visit the About Us page, which outlines the company’s values, team and production expertise.

Original article: https://www.printweek.com/content/event/wallace-print-group-invests-in-third-digital-flatbed