Nicholas Anthony Multi-Store

One AI-generated mockup, no artwork, four showrooms, eight windows.

Project summary

Client	Nicholas Anthony
Location	Wigmore Street (London), Colchester, Ascot & Cambridge.
Project type	Multi-site retail window graphics, seasonal campaign
Scale / Timeline	8 graphics across 4 showrooms, installed over 2 days, 5 and 6 August 2026
Key services	Artwork recreation, proofing, production, multi-site installation

The Project

Nicholas Anthony is a kitchen, bathroom and interior design retailer with showrooms in London, Essex, Berkshire and Cambridgeshire. For its Summer Sale campaign, the business wanted the same circular window graphic running across all four showrooms at once, so a customer visiting any location would see a consistent message, whether that was Wigmore Street in central London or the Cambridge showroom on Chesterton Road.

The design itself was already approved by the time Wallace Print was asked to quote. What wasn’t there was any usable artwork to print from, and that’s what shaped the whole job. It also wasn’t the first time the two businesses had worked together, which shows in how quickly the job moved once it was confirmed: a same-day quote, agreement the following morning, and proofed artwork before that same day was out.

For a showroom business selling design-led kitchens and bathrooms, a mismatched or inconsistent sale graphic across sites would have undercut the message rather than reinforced it. Getting four showrooms in four different counties to display the same design, at the same time, to the same standard, was as much the point of the job as the graphics themselves.

The Brief

Nicholas Anthony’s marketing team supplied a reference image and a clear specification: two circular graphics per showroom, 800mm in diameter, frosted in appearance, and applied from inside the glazing rather than face-fitted from outside. The 800mm size was chosen to be prominent in each window without overwhelming the display behind it, since a showroom window is doing two jobs at once: selling the sale and still showing off the kitchens and bathrooms inside. Four showrooms meant eight graphics in total, each one needing to match exactly, in size, shape and finish, regardless of which site it went to.

The complication was the artwork itself. The reference image had been generated using AI, so there was no vector file, no layered design and nothing built to the finished size. Wallace Print couldn’t simply scale the supplied image up and print it, since doing so would have left the edges soft and the colours inconsistent once blown up to 800mm across.

The design needed to be rebuilt as proper, print-ready artwork before production could start. On top of that, the four sites are spread across London, Essex, Berkshire and Cambridgeshire, with no two showrooms in the same county, which meant the installation itself needed planning as a multi-site job, not a single visit.

How It Was Done

The enquiry landed on 28 July, and Wallace Print returned a quote the same day. Nicholas Anthony confirmed the job on 29 July, and the studio recreated the AI-generated concept as production artwork and had it proofed back to the client on the same day, so the whole design and approval stage ran inside two working days. That pace mattered here specifically because the artwork wasn’t a simple resize job: an AI-generated image has no vector layers, no separated colours and no built-in allowance for being reproduced at 800mm rather than on a screen, so the studio was effectively rebuilding the design from scratch to the client’s original look rather than adapting an existing file.

That’s the same reason Wallace Print checks every file before it goes anywhere near a press, since, as covered in Why Print Projects Fail and How We Prevent It, artwork is either production-ready or it isn’t, and here it plainly wasn’t.

Rather than a site survey, Nicholas Anthony supplied the target size for each graphic along with photographs marking the exact position for each one at every showroom. Those photos went straight to the installer as an on-site reference, so each graphic could be placed correctly without Wallace Print needing to visit each of the four sites in advance, which kept the project moving at the pace the client needed.

Production used P65 frosted vinyl, a frosted-effect window film, kiss-cut to the finished circular shape, weeded to remove the excess material, and fitted with application tape to keep each transfer accurate on site, rather than printing the frosted effect. Cutting the circle directly from the vinyl, instead of printing it, keeps the frosted finish consistent from edge to edge and avoids any risk of a printed edge being visible against the glass.

Installation followed our usual site safety approach and was split by geography across two days to keep travel between sites manageable: Cambridge and Colchester on 5 August, then Wigmore Street in London and Ascot on 6 August. Pairing the sites this way meant each day’s two installs were within reasonable reach of each other rather than crossing the south east and back. No access, parking, glazing or opening-hours issues were reported at any of the four sites.

The Outcome

All eight graphics were produced and installed as planned, across the four showrooms on 5 and 6 August 2026, with two graphics fitted internally at each site, in line with the original specification agreed on 28 July. Nicholas Anthony confirmed the finished graphics matched their original mock-up and the vision for the Summer Sale campaign, meaning the recreated artwork held up against the concept the client had already approved before Wallace Print became involved. Installation photography is available from every location to support the case study.

The result gave Nicholas Anthony the same sale message live in all four showrooms within a nine-day window of the initial enquiry, without the client needing to brief a separate agency for the artwork or a separate installer for each region.

Products and Services Used

• Artwork recreation and design
• Print-ready artwork proofing
• Large format window graphics (frosted-look, circular, 800mm diameter, kiss-cut vinyl)
• Multi-site installation coordination
• Internal window graphic installation

Why Wallace Print

Nicholas Anthony came to Wallace Print with a concept, not artwork, and the studio’s ability to recreate that concept as production-ready design in-house, quote, get sign-off and proof it all within two working days, is what let the project move forward without the client needing a separate design agency. That kind of turnaround only works when design, production and installation sit under one roof rather than being split across suppliers, since each handoff between separate businesses is where a job like this usually slows down.

Coordinating production and installation across four showrooms in four different counties from one studio, rather than briefing four separate local suppliers, kept the campaign consistent from site to site and the whole job running from enquiry to completed installation in just over a week. It also meant one point of contact for Nicholas Anthony throughout, rather than four.

This is also a client Wallace Print has worked with on more than one occasion, and jobs like this, recreated quickly and delivered consistently across every site, are usually what keep that relationship going.

If you’re planning a multi-site campaign, or you have a concept but no production-ready artwork to work from, contact Wallace Print at sales@wallaceprint.com or 01634 724 772.